July 29, 2013 Insights to Facebook Marketing by Arlene Whiting Copyright 2013 Facebook was not created to be a marketing tool. The foundation for Facebook was to be able to contact friends and family. You as a marketer have to find things that your target audience wants and finds interesting. Keep it short and to the point. The average ad on Facebook has about 135 characters. Your advertising needs to stand out. Clarity and creativity are key here. You will need a good photo and a memorable tagline. Use wisdom and good taste when doing this. Query your audience and get your future customers by a query. A lot of businesses have gotten good responses by doing this Focus in on your target audience based on their interest. A suggestion would be to hone in on people who like a brand similar to yours. In conclusion be familiar with your audience. Use creativity and always test your ads. Test different age groups and sexes at different times. If you don't get the results you want the first time reinvent yourself and try again.