Why Advertise on Facebook

by Arlene Whiting September 6, 2013 Statistics show that the average Facebook user has 229 friends. Would you consider tapping into 1.15 billion active users? Would you like to go International? If for nothing else the odds on a 1% reach of 1.15 billion is enough motivation for me. Also you are able to reach a large group of people with purchasing power. Facebook is not just for the teens, but for the baby boomers also. Inclusive of myself, but I'm a baby boomer who jumped on board early in 2004. You can connect with your customers, the ones who know your brand. Customers that have bought from you before. These folks know you and your brand. They will most likely share with their friends. When your customer clicks the "Like" button on your brand it goes straight to their wall and their friends will see it. In addition advertising on Facebook doesn't cost much. You can advertise on a shoestring budget. You can present your brand to a certain area. Also with Facebook you have various advertising optons. The Fan page is one;you can also do polls, events, contest, upload a video,and sample products. Reference http://embracedisruption.com/2013/01/08/an-average-facebook-user-has-229-friends-100-social-stats-from-2012/ http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/